Building a Brand-Centric Community to Create a Loyal Customer Base

Posted in Branding, Connecting People, Creating Synergies, Creative Marketing, Reaching Customers, The Web on Nov 23rd, 2007

Now that you’ve successfully launched a brand, how are you planning to promote it? Here’s one idea…build a community.
Not sure what I mean? Just consider the Harley-Davidson Owners Group (H.O.G.). This brand-centric community was developed by the Harley-Davidson Motor Company to bring together riders from around the world. It not only allows members to participate […]

10 Fun Facts about Thanksgiving

Posted in Just for Fun on Nov 22nd, 2007

In celebration of our national day of thanks, I wanted to post something fun today…I’ll be back to my “regularly scheduled postings” tomorrow. Happy Thanksgiving everyone!

The First Thanksgiving lasted for three days
The drink that the Puritans brought with them in the Mayflower was beer
President Abraham Lincoln established the original date for our National Thanksgiving […]

Honestly, How Many Friends Do You Really Have?

Posted in Connecting People, The Web on Nov 21st, 2007

Last week’s Wall Street Journal ran a very interesting article discussing the research behind the size of our personal networks.
In summary, the article explained that in 1993, Oxford anthropologist, Robin Dunbar, published research explaining that humans have an approximate ceiling of 150 friends. The theory was derived by researching social groups in nonhuman primates and […]