Posted in
Branding, Creating Synergies, Creative Marketing on
Nov 13th, 2007
With his Virgin Airlines, Music Label, Credit Cards, and even Beverage Company, Richard Branson may be the king of brand extension. But is there a point when a brand is stretched too far? If you look at Branson, you wouldn’t think so. The Wall Street Journal ran a recent article about brand extension gone wild. [...]
