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Archive for December, 2007

Cookies make the perfect social networking tool

Posted in Connecting People, Creative Marketing, Reaching Customers, The Web on Dec 19th, 2007

At least that’s according to Pepperidge Farm, who is helping women improve their social lives through its “Connecting through Cookies” campaign. The campaign was launched on its website, http://www.artofthecookie.com, and offers women the opportunity to learn successful strategies and tips on how to meet others and maintain friendships. Pepperidge Farm pulled Sally Horchow, author of [...]

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Jason Mendelson, Managing Director at the Foundry Group

Posted in Visionaries on Dec 17th, 2007

What does it take to be one of the greatest technology venture capitalists and what are the secrets to identifying successful business opportunities? I wanted to find out the answers to these questions, so I invited Jason Mendelson, Managing Director of the Foundry Group, to be interviewed for The Creative Connector. Here are some interesting [...]

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The Lobsterman cometh … with a new business concept

Posted in Buzz, Creative Marketing, Entrepreneurship, Reaching Customers, Startups on Dec 14th, 2007

On Monday, I’m going to be publishing an exclusive interview that I did with Jason Mendelson, Managing Director at the Foundry Group. In the interview, he discusses strategies that he uses to identify new business opportunities. (As a quick plug: Be sure to subscribe to this blog to stay up-to-date on the most recent blog [...]

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