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Archive for December, 2007

When Advertising Becomes Badvertising

Posted in Branding, Creative Marketing, Reaching Customers on Dec 7th, 2007

McDonald’s has stooped to a new low by advertising its Happy Meals on the envelopes containing report cards of elementary school students in Seminole County, Florida. Certainly advertising should reach out to the Company’s targeted demographic, even when this includes children. This, however, is just plain badvertising. The problem with McDonald’s recent advertising is that [...]

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Become a Better Entrepreneur

Posted in Entrepreneurship on Dec 5th, 2007

The New York Times recently published an article discussing the advice top entrepreneurs received when first starting their companies. Here’s what they were told: Fred Carl Jr. – Viking Range Treat your business as though it were a large public company. Start by hiring the best lawyers and accountants. They’ll be your best investment for [...]

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Want a Free McDonalds Happy Meal? Just ask Mr. Buffett

Posted in Buzz, Creative Marketing, Miscellaneous on Dec 4th, 2007

Have you ever seen a card that gives you free McDonalds anywhere in the world? Bet not, but Warren Buffett has. He keeps on in his wallet. Although his credit-card sized gold card only gives him free McDonalds in Omaha, his friend Bill Gates has one that is good anywhere in the world. And if [...]

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