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Archive for February, 2008

Yum, that Ad Tastes Grape Fruity and Delicious

Posted in Creative Marketing on Feb 18th, 2008

The next time you’re in Starbucks, don’t stare at the person sitting at the table next to you licking his or her People Magazine.
The fruit juice maker, Welch’s, has launched a new print ad campaign appearing in this month’s People Magazine that offer readers the ability to lick Welch’s advertisements to sample its grape juice. […]

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Invited to Join the Tech Confidential Network

Posted in Venture Capital on Feb 15th, 2008

For those of you that haven’t already heard, I was recently invited by Tech Confidential’s General Manager, Josh Jaffe, to join the Tech Confidential network. Tech Confidential is owned by TheDeal.com and focuses on providing information about high-tech startups, venture capital and investment exists.
I will continue to write about entrepreneurship and marketing, but will also […]

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Raising Capital for Your Social Enterprise

Posted in Startups, Venture Capital on Feb 13th, 2008

Do you have an idea for a business that’s going to save the planet? Well now there’s good news if you need capital to fund that idea.
Several venture capital firms have popped up over the last few years that are dedicated specifically to helping fund socially-minded entrepreneurs. These firms not only invest in high-tech ventures, […]

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