Your Mom is Not a Valid Test Market

Posted in Just for Fun on Jun 19th, 2008

VCWear.com, which started as a joke by Andrew Hyde (StartupWeekend.com) and Matt Emmi (OneButtonLife.com), sells thought inspiring t-shirts poking fun at the venture capital industry and tech-entrepreneurs. New t-shirts can be “funded” for $500, which gives you:

Your shirt “made” and will be available for sale to everyone at $25
40% of all future revenue from your […]

The Word of Mouth Manual Volume II - A Free E-Book on How to Build Buzz around you Company, Product or Service

Posted in Buzz, Creative Marketing, Reaching Customers, Strategies for Success on Jun 17th, 2008

Dave Balter, one of the leading specialists on “Word-of-Mouth” marketing and the founder and CEO of BzzAgent, has published a free e-book (approx. 119 pages) on the how to successfully use word-of-mouth marketing to build buzz around a company, product or service. This is a great resource and best of all, thanks to Dave, it’s […]

Be Good and Become Great

Posted in Entrepreneurship, Startups on Jun 9th, 2008

Here is a must-read essay by entrepreneur, Paul Graham, which explores the principle that, as a startup, if you make something people want before you worry about making money, you will have a much better end-product and a greater chance of succeeding. He relates this concept to that of a charity organization, but goes on […]