A recent survey of 178 journalists by Brodeur and Marketwire found that blogs play a key role in influencing news coverage and media sentiment.

• 62% say blogs are having a significant impact on the “tone of discussion” in news reporting
• 52% say Google’s Blog Search is their mode of choice for finding blogs
• 28% of journalists have their own blog, either a personal one or as part of their job
• 9% of journalists check a list of more than 10 blogs each week

According to PR Week:

• 36.2% of PR Week readers spend 2-3 times a week reading blogs
• 33.3% spend 2-3 times a month
• 18.6% spend 1-2 hours each day
• 9.6% never read blogs
• 2.3% read blogs more than 2 hours daily

Source: PR Week