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Even Simple Viral Videos Can Make a Big Impact on Your Business

Posted in Branding, Creative Marketing, Public Relations, Reaching Customers, The Web on Feb 11th, 2008

Inc. Magazine published an article in its February issue about the positive effects of marketing viral videos online at places like YouTube and Google. In the article, Inc. profiled three companies, gDiapers, Personality Hotels and RJE Business Interiors.
All three companies took a simple approach to producing the videos and spent between $5,000 and $25,000 for […]

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How Going Green Means More Bu$ine$$

Posted in Branding, Buzz, Creative Marketing, Going Green on Dec 12th, 2007

Whether it’s Frito-Lay’s carbon neutral potato chip manufacturing plant, Tesla Motors’s electric car that can travel 200 to 250 miles on charged Lithium-Ion batteries, or NBC’s Green Week, we’ve all heard about companies embracing the “green” phenomena.
So what is behind this greenness? It’s simple. While going green not only helps the environment, it also gives […]

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When Advertising Becomes Badvertising

Posted in Branding, Creative Marketing, Reaching Customers on Dec 7th, 2007

McDonald’s has stooped to a new low by advertising its Happy Meals on the envelopes containing report cards of elementary school students in Seminole County, Florida. Certainly advertising should reach out to the Company’s targeted demographic, even when this includes children. This, however, is just plain badvertising.
The problem with McDonald’s recent advertising is that it […]

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