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Archive for the 'Branding' Category

Tips for Designing Great Packaging

Posted in Branding on Jun 27th, 2010

It’s important that you have fun when designing your packaging. Let those creativity juices flow freely. Even your wildest concepts should be considered during the first few rounds of your design process. At the very least, these concepts will help you become a better designer now and in the future.

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Even Simple Viral Videos Can Make a Big Impact on Your Business

Posted in Branding, Creative Marketing, Public Relations, Reaching Customers, The Web on Feb 11th, 2008

Inc. Magazine published an article in its February issue about the positive effects of marketing viral videos online at places like YouTube and Google. In the article, Inc. profiled three companies, gDiapers, Personality Hotels and RJE Business Interiors. All three companies took a simple approach to producing the videos and spent between $5,000 and $25,000 [...]

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How Going Green Means More Bu$ine$$

Posted in Branding, Buzz, Creative Marketing, Going Green on Dec 12th, 2007

Whether it’s Frito-Lay’s carbon neutral potato chip manufacturing plant, Tesla Motors’s electric car that can travel 200 to 250 miles on charged Lithium-Ion batteries, or NBC’s Green Week, we’ve all heard about companies embracing the “green” phenomena. So what is behind this greenness? It’s simple. While going green not only helps the environment, it also [...]

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