Branding » The Creative Connector - Ideas in Business, Marketing and Entrepreneurship

Archive for the 'Branding' Category

When Advertising Becomes Badvertising

Posted in Branding, Creative Marketing, Reaching Customers on Dec 7th, 2007

McDonald’s has stooped to a new low by advertising its Happy Meals on the envelopes containing report cards of elementary school students in Seminole County, Florida. Certainly advertising should reach out to the Company’s targeted demographic, even when this includes children. This, however, is just plain badvertising. The problem with McDonald’s recent advertising is that [...]

Read Full Post »

Traditional Advertising is Dead

Posted in Branding, Buzz, Creative Marketing, Reaching Customers, The Web on Nov 27th, 2007

People today are immune to advertising. Just consider the last time you picked up a magazine or newspaper. Do you remember any of the advertisements? How about when you lasted watched television? Do you remember a single commercial? By now, we are so used to seeing advertising that we subconsciously ignore it. Here are three [...]

Read Full Post »

Building a Brand-Centric Community to Create a Loyal Customer Base

Posted in Branding, Connecting People, Creating Synergies, Creative Marketing, Reaching Customers, The Web on Nov 23rd, 2007

Now that you’ve successfully launched a brand, how are you planning to promote it? Here’s one idea…build a community. Not sure what I mean? Just consider the Harley-Davidson Owners Group (H.O.G.). This brand-centric community was developed by the Harley-Davidson Motor Company to bring together riders from around the world. It not only allows members to [...]

Read Full Post »

« Prev - Next »