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Archive for the 'Branding' Category

Traditional Advertising is Dead

Posted in Branding, Buzz, Creative Marketing, Reaching Customers, The Web on Nov 27th, 2007

People today are immune to advertising.
Just consider the last time you picked up a magazine or newspaper. Do you remember any of the advertisements? How about when you lasted watched television? Do you remember a single commercial? By now, we are so used to seeing advertising that we subconsciously ignore it.
Here are three things we […]

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Building a Brand-Centric Community to Create a Loyal Customer Base

Posted in Branding, Connecting People, Creating Synergies, Creative Marketing, Reaching Customers, The Web on Nov 23rd, 2007

Now that you’ve successfully launched a brand, how are you planning to promote it? Here’s one idea…build a community.
Not sure what I mean? Just consider the Harley-Davidson Owners Group (H.O.G.). This brand-centric community was developed by the Harley-Davidson Motor Company to bring together riders from around the world. It not only allows members to participate […]

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Create an Award and Build Awareness for Your Non-profit Organization

Posted in Branding, Creative Marketing on Nov 19th, 2007

One of the very best strategies that you can use to build awareness for your charity is to launch an annual award. With very little expense, you can recognize the excellent work of several key people in your non-profit sector, while at the same time gain additional media exposure for your organization.
Everybody loves being recognized. […]

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