Dave Balter, one of the leading specialists on “Word-of-Mouth” marketing and the founder and CEO of BzzAgent, has published a free e-book (approx. 119 pages) on the how to successfully use word-of-mouth marketing to build buzz around a company, product or service. This is a great resource and best of all, thanks to Dave, it’s […]

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On Monday, I’m going to be publishing an exclusive interview that I did with Jason Mendelson, Managing Director at the Foundry Group. In the interview, he discusses strategies that he uses to identify new business opportunities. (As a quick plug: Be sure to subscribe to this blog to stay up-to-date on the most recent blog […]

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Whether it’s Frito-Lay’s carbon neutral potato chip manufacturing plant, Tesla Motors’s electric car that can travel 200 to 250 miles on charged Lithium-Ion batteries, or NBC’s Green Week, we’ve all heard about companies embracing the “green” phenomena.
So what is behind this greenness? It’s simple. While going green not only helps the environment, it also gives […]

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