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How Going Green Means More Bu$ine$$

Posted in Branding, Buzz, Creative Marketing, Going Green on Dec 12th, 2007

Whether it’s Frito-Lay’s carbon neutral potato chip manufacturing plant, Tesla Motors’s electric car that can travel 200 to 250 miles on charged Lithium-Ion batteries, or NBC’s Green Week, we’ve all heard about companies embracing the “green” phenomena.
So what is behind this greenness? It’s simple. While going green not only helps the environment, it also gives […]

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Want a Free McDonalds Happy Meal? Just ask Mr. Buffett

Posted in Buzz, Creative Marketing, Miscellaneous on Dec 4th, 2007

Have you ever seen a card that gives you free McDonalds anywhere in the world? Bet not, but Warren Buffett has. He keeps on in his wallet. Although his credit-card sized gold card only gives him free McDonalds in Omaha, his friend Bill Gates has one that is good anywhere in the world. And if […]

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Traditional Advertising is Dead

Posted in Branding, Buzz, Creative Marketing, Reaching Customers, The Web on Nov 27th, 2007

People today are immune to advertising.
Just consider the last time you picked up a magazine or newspaper. Do you remember any of the advertisements? How about when you lasted watched television? Do you remember a single commercial? By now, we are so used to seeing advertising that we subconsciously ignore it.
Here are three things we […]

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