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Want a Free McDonalds Happy Meal? Just ask Mr. Buffett

Posted in Buzz, Creative Marketing, Miscellaneous on Dec 4th, 2007

Have you ever seen a card that gives you free McDonalds anywhere in the world? Bet not, but Warren Buffett has. He keeps on in his wallet. Although his credit-card sized gold card only gives him free McDonalds in Omaha, his friend Bill Gates has one that is good anywhere in the world. And if […]

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Traditional Advertising is Dead

Posted in Branding, Buzz, Creative Marketing, Reaching Customers, The Web on Nov 27th, 2007

People today are immune to advertising.
Just consider the last time you picked up a magazine or newspaper. Do you remember any of the advertisements? How about when you lasted watched television? Do you remember a single commercial? By now, we are so used to seeing advertising that we subconsciously ignore it.
Here are three things we […]

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Mountain Dew Lets its Customers Decide the Future of its Drink with DEWmocracy

Posted in Branding, Buzz, Creative Marketing, Reaching Customers, The Web on Nov 13th, 2007

Here’s a great example of a company implementing Web 2.0 technology as a marketing tool to help reach future customers and build brand loyalty among current product users. This month, PepsiCo launched DEWmocracy, a game-based website that allows customers to help shape the flavor, color, name, logo, and design of the next Mountain Dew drink.
The site is […]

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