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Archive for the 'Buzz' Category

Mountain Dew Lets its Customers Decide the Future of its Drink with DEWmocracy

Posted in Branding, Buzz, Creative Marketing, Reaching Customers, The Web on Nov 13th, 2007

Here’s a great example of a company implementing Web 2.0 technology as a marketing tool to help reach future customers and build brand loyalty among current product users. This month, PepsiCo launched DEWmocracy, a game-based website that allows customers to help shape the flavor, color, name, logo, and design of the next Mountain Dew drink. The site [...]

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Facebook Advertising May be Illegal

Posted in Buzz, The Web on Nov 12th, 2007

In a recent story by the New York Times, Facebook’s new advertising system may be considered illegal in New York. The story, which originated from a blog post on a Harvard Law weblog explained that a 100 year-old New York state statue may prevent the social network from using its new advertising system, in which it [...]

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Want more media attention? Go local

Posted in Branding, Buzz, Creating Synergies, Creative Marketing, Reaching Customers on Nov 12th, 2007

Are you looking for a way to reach your customers through free media exposure? Forget about pitching the biggies like CNN, Good Morning America and USA Today. Those are almost impossible to attract unless you’re really changing the world or really lucky. Instead, go after your local media. Develop a hook that focuses how your [...]

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