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The Winners and Losers of PR and how to Manage Crisis in the Media

Posted in Connecting Companies, Managing Crisis, Public Relations on Dec 10th, 2007

Have you ever bought or sold a share of stock? If so, then you understand that there is always a winner and a loser in the markets. Someone will make money by buying or selling shares and someone will lose money (or the potential to make more money). It’s always an inverse relationship.
This same relationship […]

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Using a Strategic Partner to Leverage the Success of Your Next Launch

Posted in Connecting Companies, Connecting Products, Creating Synergies, Entrepreneurship, Startups on Nov 15th, 2007

As an entrepreneur, launching a new product or service can be one of the most challenging experiences you’ll ever face. More than likely, you’ll become familiar with long hours and late nights. Sometimes entrepreneurs find that launching a product or service can be easier when done with an established partner.
Why should you consider a strategic […]

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Leveraging Your Brand with Bentley Motors

Posted in Connecting Companies, Connecting Products, Creating Synergies on Nov 5th, 2007

In the October 2007 issue of WIRED magazine, Breitling, the watchmaker, placed an advertisement for a special edition series of chronographs designed exclusively for Bentley Motors. The Company is calling the campaign, “Breitling for Bentley” and using the opportunity to compare its watches to the prestige of a Bentley automobile.
This is a great example of […]

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