Connecting People » The Creative Connector - Connecting Ideas in Entrepreneurship and Venture Capital

Archive for the 'Connecting People' Category

Cookies make the perfect social networking tool

Posted in Connecting People, Creative Marketing, Reaching Customers, The Web on Dec 19th, 2007

At least that’s according to Pepperidge Farm, who is helping women improve their social lives through its “Connecting through Cookies” campaign. The campaign was launched on its website, http://www.artofthecookie.com, and offers women the opportunity to learn successful strategies and tips on how to meet others and maintain friendships.
Pepperidge Farm pulled Sally Horchow, author of The […]

Read Full Post »

Building a Brand-Centric Community to Create a Loyal Customer Base

Posted in Branding, Connecting People, Creating Synergies, Creative Marketing, Reaching Customers, The Web on Nov 23rd, 2007

Now that you’ve successfully launched a brand, how are you planning to promote it? Here’s one idea…build a community.
Not sure what I mean? Just consider the Harley-Davidson Owners Group (H.O.G.). This brand-centric community was developed by the Harley-Davidson Motor Company to bring together riders from around the world. It not only allows members to participate […]

Read Full Post »

Honestly, How Many Friends Do You Really Have?

Posted in Connecting People, The Web on Nov 21st, 2007

Last week’s Wall Street Journal ran a very interesting article discussing the research behind the size of our personal networks.
In summary, the article explained that in 1993, Oxford anthropologist, Robin Dunbar, published research explaining that humans have an approximate ceiling of 150 friends. The theory was derived by researching social groups in nonhuman primates and […]

Read Full Post »

« Prev - Next »