Posted in
Connecting People, Creative Marketing, Reaching Customers, The Web on
Nov 8th, 2007
As a sport that was once reserved for preppy ivy-leaguers and boarding school students, Rugby is taking on a new role in the fashion world.
According to a recent Wall Street Journal article, luxury fashion houses are finding new lifestyle marketing concepts in the centuries old sport. In particular, the WSJ cited the 2004 launch of […]