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Using a Strategic Partner to Leverage the Success of Your Next Launch

Posted in Connecting Companies, Connecting Products, Creating Synergies, Entrepreneurship, Startups on Nov 15th, 2007

As an entrepreneur, launching a new product or service can be one of the most challenging experiences you’ll ever face. More than likely, you’ll become familiar with long hours and late nights. Sometimes entrepreneurs find that launching a product or service can be easier when done with an established partner. Why should you consider a [...]

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Leveraging Your Brand with Bentley Motors

Posted in Connecting Companies, Connecting Products, Creating Synergies on Nov 5th, 2007

In the October 2007 issue of WIRED magazine, Breitling, the watchmaker, placed an advertisement for a special edition series of chronographs designed exclusively for Bentley Motors. The Company is calling the campaign, “Breitling for Bentley” and using the opportunity to compare its watches to the prestige of a Bentley automobile. This is a great example [...]

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Something New, From Nothing But…

Posted in Connecting Companies, Connecting Products, Creating Synergies on Oct 11th, 2007

Last night, I went to a lecture at the St. Louis Zoo entitled, “Emergence: Nature’s Mode of Creativity”. The lecturer, a biologist from Washington University, spoke about nature’s version of “synergy”. One example she used was ice…water is made from hydrogen and oxygen atoms and when combined with the cold, it forms a new substance, [...]

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