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Using current news to drive your media exposure

Posted in Creating Synergies, Public Relations, Strategies for Success on Jan 2nd, 2008

One way to increase the chances of your story being picked up by editors and producers is to angle your pitch around breaking news. This means you must watch the news on television and constantly be checking out websites to find current (and popular) news items that relate to your business. For example, if a [...]

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Building a Brand-Centric Community to Create a Loyal Customer Base

Posted in Branding, Connecting People, Creating Synergies, Creative Marketing, Reaching Customers, The Web on Nov 23rd, 2007

Now that you’ve successfully launched a brand, how are you planning to promote it? Here’s one idea…build a community. Not sure what I mean? Just consider the Harley-Davidson Owners Group (H.O.G.). This brand-centric community was developed by the Harley-Davidson Motor Company to bring together riders from around the world. It not only allows members to [...]

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Using a Strategic Partner to Leverage the Success of Your Next Launch

Posted in Connecting Companies, Connecting Products, Creating Synergies, Entrepreneurship, Startups on Nov 15th, 2007

As an entrepreneur, launching a new product or service can be one of the most challenging experiences you’ll ever face. More than likely, you’ll become familiar with long hours and late nights. Sometimes entrepreneurs find that launching a product or service can be easier when done with an established partner. Why should you consider a [...]

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