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Creating Goodwill and Building Your Brand Through Philanthropy

Posted in Branding, Creating Synergies, Creative Marketing, Reaching Customers on Nov 14th, 2007

In business, we primarily focus on strategies to increase revenue, build brand awareness and create new sales channels. While there are several common ways to accomplish this, one opportunity that is often overlooked is creating goodwill with future customers through philanthropy.
Not sure what philanthropic activities you can bring into your business? An easy strategy is […]

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When Brand Extensions Go to Far

Posted in Branding, Creating Synergies, Creative Marketing on Nov 13th, 2007

With his Virgin Airlines, Music Label, Credit Cards, and even Beverage Company, Richard Branson may be the king of brand extension. But is there a point when a brand is stretched too far? If you look at Branson, you wouldn’t think so.
The Wall Street Journal ran a recent article about brand extension gone wild. Here […]

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Want more media attention? Go local

Posted in Branding, Buzz, Creating Synergies, Creative Marketing, Reaching Customers on Nov 12th, 2007

Are you looking for a way to reach your customers through free media exposure? Forget about pitching the biggies like CNN, Good Morning America and USA Today. Those are almost impossible to attract unless you’re really changing the world or really lucky.
Instead, go after your local media. Develop a hook that focuses how your new […]

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