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Archive for the 'Creating Synergies' Category

The Greatest Social Networking Opportunity For Your Next Party

Posted in Connecting People, Creating Synergies on Nov 8th, 2007

Okay, so we’ve all heard of great online social networking tools, but here’s an offline idea that was recently shared with me by a friend.
The next time you throw a big party, give everyone nametags…okay, this may seem hokey, but here’s the concept – on the nametags, have each guest write his or her name […]

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Leveraging Your Brand with Bentley Motors

Posted in Connecting Companies, Connecting Products, Creating Synergies on Nov 5th, 2007

In the October 2007 issue of WIRED magazine, Breitling, the watchmaker, placed an advertisement for a special edition series of chronographs designed exclusively for Bentley Motors. The Company is calling the campaign, “Breitling for Bentley” and using the opportunity to compare its watches to the prestige of a Bentley automobile.
This is a great example of […]

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Something New, From Nothing But…

Posted in Connecting Companies, Connecting Products, Creating Synergies on Oct 11th, 2007

Last night, I went to a lecture at the St. Louis Zoo entitled, “Emergence: Nature’s Mode of Creativity”. The lecturer, a biologist from Washington University, spoke about nature’s version of “synergy”. One example she used was ice…water is made from hydrogen and oxygen atoms and when combined with the cold, it forms a new substance, […]

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