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Gilt Groupe Brings e-Democracy to Luxury Brands

Posted in Creative Marketing, Innovative Companies, The Web on Jun 3rd, 2009

The Gilt Groupe is quickly becoming one of the hottest ecommerce sites on the web. It’s an exclusive, invitation-only website that offers short term sales on ultra high-end luxury brands.
Recently, I heard a board member recount a story about a sale on Gilt that included a certain designer’s shoes. Apparently, Gilt sold 10,000 of these […]

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The Word of Mouth Manual Volume II - A Free E-Book on How to Build Buzz around you Company, Product or Service

Posted in Buzz, Creative Marketing, Reaching Customers, Strategies for Success on Jun 17th, 2008

Dave Balter, one of the leading specialists on “Word-of-Mouth” marketing and the founder and CEO of BzzAgent, has published a free e-book (approx. 119 pages) on the how to successfully use word-of-mouth marketing to build buzz around a company, product or service. This is a great resource and best of all, thanks to Dave, it’s […]

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Let your message be heard

Posted in Creative Marketing, Reaching Customers on Mar 26th, 2008

Try taking out a full-page ad in the Wall Street Journal. This is preciously what Texas billionaire businessman, Andy Beal, did last week when he wrote Ben Bernanke a letter, in the form of a full-page advertisement, asking him to “not put garbage in the Federal Reserve”.
Beal knows a thing or two about banking. He […]

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