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Archive for the 'Creative Marketing' Category

Yum, that Ad Tastes Grape Fruity and Delicious

Posted in Creative Marketing on Feb 18th, 2008

The next time you’re in Starbucks, don’t stare at the person sitting at the table next to you licking his or her People Magazine.
The fruit juice maker, Welch’s, has launched a new print ad campaign appearing in this month’s People Magazine that offer readers the ability to lick Welch’s advertisements to sample its grape juice. […]

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Even Simple Viral Videos Can Make a Big Impact on Your Business

Posted in Branding, Creative Marketing, Public Relations, Reaching Customers, The Web on Feb 11th, 2008

Inc. Magazine published an article in its February issue about the positive effects of marketing viral videos online at places like YouTube and Google. In the article, Inc. profiled three companies, gDiapers, Personality Hotels and RJE Business Interiors.
All three companies took a simple approach to producing the videos and spent between $5,000 and $25,000 for […]

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London’s “The Evening Standard” Launches Cashless Smart-Card System for Newsstand Patrons

Posted in Creative Marketing, Reaching Customers, Strategies for Success on Feb 8th, 2008

The Evening Standard has developed a new strategy for reaching and attracting customers. Instead of growing subscriptions, The Evening Standard is focused on growing daily circulation numbers by offering patrons an easier system for purchasing afternoon papers…
The new Smart-Card system, named “Eros” after the winged figure on The Evening Standard’s logo, allows customers access to a prepaid […]

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