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Investing with the Power of Cake

Posted in Creative Marketing, Entrepreneurship, Miscellaneous, The Web on Jan 7th, 2008

An interesting new site called Cake Financial allows you to reveal your stock portfolio on its website and in return see how other members are fairing. Members are ranked by how well they perform. In just over two months, the Site has signed up over 5,500 users and is tracking $450 million in assets.
The Company […]

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Cookies make the perfect social networking tool

Posted in Connecting People, Creative Marketing, Reaching Customers, The Web on Dec 19th, 2007

At least that’s according to Pepperidge Farm, who is helping women improve their social lives through its “Connecting through Cookies” campaign. The campaign was launched on its website, http://www.artofthecookie.com, and offers women the opportunity to learn successful strategies and tips on how to meet others and maintain friendships.
Pepperidge Farm pulled Sally Horchow, author of The […]

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The Lobsterman cometh … with a new business concept

Posted in Buzz, Creative Marketing, Entrepreneurship, Reaching Customers, Startups on Dec 14th, 2007

On Monday, I’m going to be publishing an exclusive interview that I did with Jason Mendelson, Managing Director at the Foundry Group. In the interview, he discusses strategies that he uses to identify new business opportunities. (As a quick plug: Be sure to subscribe to this blog to stay up-to-date on the most recent blog […]

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