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How Going Green Means More Bu$ine$$

Posted in Branding, Buzz, Creative Marketing, Going Green on Dec 12th, 2007

Whether it’s Frito-Lay’s carbon neutral potato chip manufacturing plant, Tesla Motors’s electric car that can travel 200 to 250 miles on charged Lithium-Ion batteries, or NBC’s Green Week, we’ve all heard about companies embracing the “green” phenomena.
So what is behind this greenness? It’s simple. While going green not only helps the environment, it also gives […]

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When Advertising Becomes Badvertising

Posted in Branding, Creative Marketing, Reaching Customers on Dec 7th, 2007

McDonald’s has stooped to a new low by advertising its Happy Meals on the envelopes containing report cards of elementary school students in Seminole County, Florida. Certainly advertising should reach out to the Company’s targeted demographic, even when this includes children. This, however, is just plain badvertising.
The problem with McDonald’s recent advertising is that it […]

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Want a Free McDonalds Happy Meal? Just ask Mr. Buffett

Posted in Buzz, Creative Marketing, Miscellaneous on Dec 4th, 2007

Have you ever seen a card that gives you free McDonalds anywhere in the world? Bet not, but Warren Buffett has. He keeps on in his wallet. Although his credit-card sized gold card only gives him free McDonalds in Omaha, his friend Bill Gates has one that is good anywhere in the world. And if […]

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