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Forget Catalogues…Let your Customers Build Personalized Products Just for Them

Posted in Creative Marketing, E-Commerce Strategies, Reaching Customers, The Web on Nov 9th, 2007

In a world of fast growing competition, it’s becoming increasingly difficult for companies to attract and retain new customers. This seems especially true for commodity service providers, such as mobile phone providers, credit card companies, and internet service providers…
So how does a company compete in this type of business environment?
It seems that Capital One has […]

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At first there was a site, then there was a book, and soon there will be a Web 2.0 community

Posted in E-Commerce Strategies, Startups, The Web on Nov 6th, 2007

It was almost a year ago that I was approached to create a website for, at the time, a soon to be released book, Invisible Killers. The authors had opted to go with a self-publishing route and asked me to develop their internet promotion strategy.
Several months before the book was to be ready for sale, […]

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Who said poker was an American sport?

Posted in Connecting People, Connecting Products, Creating Synergies, E-Commerce Strategies, Miscellaneous, The Web on Jul 18th, 2007

Just when we were starting to think that .com and .net were the only really valuable domains, .de made a surprised demonstration last week in Amsterdam by producing an “almost” million dollar domain sale.
Poker.de – which is apparently an online poker room was sold at DOMAINfest last week for a reported $957,937. This is obviously […]

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