Inc. Magazine published an article in its February issue about the positive effects of marketing viral videos online at places like YouTube and Google. In the article, Inc. profiled three companies, gDiapers, Personality Hotels and RJE Business Interiors.
All three companies took a simple approach to producing the videos and spent between $5,000 and $25,000 for […]

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A recent survey of 178 journalists by Brodeur and Marketwire found that blogs play a key role in influencing news coverage and media sentiment.

62% say blogs are having a significant impact on the “tone of discussion” in news reporting
52% say Google’s Blog Search is their mode of choice for finding blogs
28% of journalists have their […]

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I know its Monday morning, but I wanted to post this anyway…Here’s a list of commonly misspelled words and phrases recently published by the Public Relations Society of America in PRSA TACTICS.
Accommodate: one of the most commonly misspelled word
Advisor: used by the AP over advisor
B-to-B: proper way to say “business-to-business” – never use B2B
Bated Breath: […]

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