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Archive for the 'Public Relations' Category

Even Simple Viral Videos Can Make a Big Impact on Your Business

Posted in Branding, Creative Marketing, Public Relations, Reaching Customers, The Web on Feb 11th, 2008

Inc. Magazine published an article in its February issue about the positive effects of marketing viral videos online at places like YouTube and Google. In the article, Inc. profiled three companies, gDiapers, Personality Hotels and RJE Business Interiors. All three companies took a simple approach to producing the videos and spent between $5,000 and $25,000 [...]

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Blogs are Key to Influencing News Coverage

Posted in Public Relations, The Web on Feb 4th, 2008

A recent survey of 178 journalists by Brodeur and Marketwire found that blogs play a key role in influencing news coverage and media sentiment. 62% say blogs are having a significant impact on the “tone of discussion” in news reporting 52% say Google’s Blog Search is their mode of choice for finding blogs 28% of [...]

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Word and Phrases to Remember When Writing PR for Your Company

Posted in Public Relations, Strategies for Success on Jan 28th, 2008

I know its Monday morning, but I wanted to post this anyway…Here’s a list of commonly misspelled words and phrases recently published by the Public Relations Society of America in PRSA TACTICS. Accommodate: one of the most commonly misspelled word Advisor: used by the AP over advisor B-to-B: proper way to say “business-to-business” – never [...]

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