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Become a guest blogger to reach potential customers

Posted in Creative Marketing, Public Relations, Reaching Customers, Strategies for Success, The Web on Jan 9th, 2008

If you’re searching for new ways to communicate with potential customers, then consider becoming a guest blogger. Most bloggers are on a constant search for content. If you approach them with a good topic, more than likely you’ll be offered the chance to contribute to their blog.
How would becoming a guest blogger benefit you? Consider this. […]

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Using current news to drive your media exposure

Posted in Creating Synergies, Public Relations, Strategies for Success on Jan 2nd, 2008

One way to increase the chances of your story being picked up by editors and producers is to angle your pitch around breaking news. This means you must watch the news on television and constantly be checking out websites to find current (and popular) news items that relate to your business.
For example, if a breaking […]

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Tips for Pitching Bloggers

Posted in Public Relations, The Web on Dec 21st, 2007

In today’s public relations environment, it’s important to include the online media when developing a PR campaign for your company. This includes blogs. Below you will find several tips to help you seek out and find relevant blogs and successful strategies for pitching bloggers:
Determine Your Target Blogs
Before pitching bloggers, determine which blogs are relevant and […]

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