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The Word of Mouth Manual Volume II - A Free E-Book on How to Build Buzz around you Company, Product or Service

Posted in Buzz, Creative Marketing, Reaching Customers, Strategies for Success on Jun 17th, 2008

Dave Balter, one of the leading specialists on “Word-of-Mouth” marketing and the founder and CEO of BzzAgent, has published a free e-book (approx. 119 pages) on the how to successfully use word-of-mouth marketing to build buzz around a company, product or service. This is a great resource and best of all, thanks to Dave, it’s […]

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Let your message be heard

Posted in Creative Marketing, Reaching Customers on Mar 26th, 2008

Try taking out a full-page ad in the Wall Street Journal. This is preciously what Texas billionaire businessman, Andy Beal, did last week when he wrote Ben Bernanke a letter, in the form of a full-page advertisement, asking him to “not put garbage in the Federal Reserve”.
Beal knows a thing or two about banking. He […]

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Even Simple Viral Videos Can Make a Big Impact on Your Business

Posted in Branding, Creative Marketing, Public Relations, Reaching Customers, The Web on Feb 11th, 2008

Inc. Magazine published an article in its February issue about the positive effects of marketing viral videos online at places like YouTube and Google. In the article, Inc. profiled three companies, gDiapers, Personality Hotels and RJE Business Interiors.
All three companies took a simple approach to producing the videos and spent between $5,000 and $25,000 for […]

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