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London’s “The Evening Standard” Launches Cashless Smart-Card System for Newsstand Patrons

Posted in Creative Marketing, Reaching Customers, Strategies for Success on Feb 8th, 2008

The Evening Standard has developed a new strategy for reaching and attracting customers. Instead of growing subscriptions, The Evening Standard is focused on growing daily circulation numbers by offering patrons an easier system for purchasing afternoon papers… The new Smart-Card system, named “Eros” after the winged figure on The Evening Standard’s logo, allows customers access to [...]

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Become a guest blogger to reach potential customers

Posted in Creative Marketing, Public Relations, Reaching Customers, Strategies for Success, The Web on Jan 9th, 2008

If you’re searching for new ways to communicate with potential customers, then consider becoming a guest blogger. Most bloggers are on a constant search for content. If you approach them with a good topic, more than likely you’ll be offered the chance to contribute to their blog. How would becoming a guest blogger benefit you? [...]

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Cookies make the perfect social networking tool

Posted in Connecting People, Creative Marketing, Reaching Customers, The Web on Dec 19th, 2007

At least that’s according to Pepperidge Farm, who is helping women improve their social lives through its “Connecting through Cookies” campaign. The campaign was launched on its website, http://www.artofthecookie.com, and offers women the opportunity to learn successful strategies and tips on how to meet others and maintain friendships. Pepperidge Farm pulled Sally Horchow, author of [...]

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