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Archive for the 'Reaching Customers' Category

The Lobsterman cometh … with a new business concept

Posted in Buzz, Creative Marketing, Entrepreneurship, Reaching Customers, Startups on Dec 14th, 2007

On Monday, I’m going to be publishing an exclusive interview that I did with Jason Mendelson, Managing Director at the Foundry Group. In the interview, he discusses strategies that he uses to identify new business opportunities. (As a quick plug: Be sure to subscribe to this blog to stay up-to-date on the most recent blog […]

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When Advertising Becomes Badvertising

Posted in Branding, Creative Marketing, Reaching Customers on Dec 7th, 2007

McDonald’s has stooped to a new low by advertising its Happy Meals on the envelopes containing report cards of elementary school students in Seminole County, Florida. Certainly advertising should reach out to the Company’s targeted demographic, even when this includes children. This, however, is just plain badvertising.
The problem with McDonald’s recent advertising is that it […]

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Traditional Advertising is Dead

Posted in Branding, Buzz, Creative Marketing, Reaching Customers, The Web on Nov 27th, 2007

People today are immune to advertising.
Just consider the last time you picked up a magazine or newspaper. Do you remember any of the advertisements? How about when you lasted watched television? Do you remember a single commercial? By now, we are so used to seeing advertising that we subconsciously ignore it.
Here are three things we […]

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