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Building a Brand-Centric Community to Create a Loyal Customer Base

Posted in Branding, Connecting People, Creating Synergies, Creative Marketing, Reaching Customers, The Web on Nov 23rd, 2007

Now that you’ve successfully launched a brand, how are you planning to promote it? Here’s one idea…build a community.
Not sure what I mean? Just consider the Harley-Davidson Owners Group (H.O.G.). This brand-centric community was developed by the Harley-Davidson Motor Company to bring together riders from around the world. It not only allows members to participate […]

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Creating Goodwill and Building Your Brand Through Philanthropy

Posted in Branding, Creating Synergies, Creative Marketing, Reaching Customers on Nov 14th, 2007

In business, we primarily focus on strategies to increase revenue, build brand awareness and create new sales channels. While there are several common ways to accomplish this, one opportunity that is often overlooked is creating goodwill with future customers through philanthropy.
Not sure what philanthropic activities you can bring into your business? An easy strategy is […]

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Mountain Dew Lets its Customers Decide the Future of its Drink with DEWmocracy

Posted in Branding, Buzz, Creative Marketing, Reaching Customers, The Web on Nov 13th, 2007

Here’s a great example of a company implementing Web 2.0 technology as a marketing tool to help reach future customers and build brand loyalty among current product users. This month, PepsiCo launched DEWmocracy, a game-based website that allows customers to help shape the flavor, color, name, logo, and design of the next Mountain Dew drink.
The site is […]

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