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Archive for the 'Reaching Customers' Category

Santa Claus is coming to town … are you ready?

Posted in Creative Marketing, Reaching Customers on Nov 13th, 2007

It’s not even Thanksgiving and I’m sure you’ve already noticed the plethora of “holiday” advertising. Even at my local outdoor mall here in Boulder, they just finished putting up a Christmas tree… So what are you planning to do this holiday season? Haven’t yet figured it out? Well it’s time to get moving, Christmas is [...]

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Want more media attention? Go local

Posted in Branding, Buzz, Creating Synergies, Creative Marketing, Reaching Customers on Nov 12th, 2007

Are you looking for a way to reach your customers through free media exposure? Forget about pitching the biggies like CNN, Good Morning America and USA Today. Those are almost impossible to attract unless you’re really changing the world or really lucky. Instead, go after your local media. Develop a hook that focuses how your [...]

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Connect With Your Customers to Find Your Perfect Marketplace

Posted in Entrepreneurship, Reaching Customers on Nov 10th, 2007

To successfully launch a product, you need to know where your customers shop. While Richard Tait, founder of the board game, Cranium, was sitting in Starbucks with his business partner, members his target customer group stopped in to pickup coffee. That’s when he knew that Starbucks would be his ideal marketplace. Although it may seem [...]

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