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The Word of Mouth Manual Volume II – A Free E-Book on How to Build Buzz around you Company, Product or Service

Posted in Buzz, Creative Marketing, Reaching Customers, Strategies for Success on Jun 17th, 2008

Dave Balter, one of the leading specialists on “Word-of-Mouth” marketing and the founder and CEO of BzzAgent, has published a free e-book (approx. 119 pages) on the how to successfully use word-of-mouth marketing to build buzz around a company, product or service. This is a great resource and best of all, thanks to Dave, it’s [...]

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Selecting Board Members

Posted in Strategies for Success on Apr 22nd, 2008

Fred Wilson, Managing Director of Union Square Ventures, has published a post titled “Thoughts On Choosing Board Members” on his blog. It offers some great insights into how to go about selecting board members for your company. Some of his thoughts include: Avoid “big names” For the most part, they are useless. Select people who [...]

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Why Every Company Needs a Blog

Posted in Strategies for Success, The Web on Apr 17th, 2008

Blogs aren’t just for tech companies. Today, every company can use a blog…here’s why: They are a great way to share ideas about your company’s research, products or industry They help build online awareness about your company They can act as a “less formal” extension to your press releases They provide an outlet for customers [...]

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