Dave Balter, one of the leading specialists on “Word-of-Mouth” marketing and the founder and CEO of BzzAgent, has published a free e-book (approx. 119 pages) on the how to successfully use word-of-mouth marketing to build buzz around a company, product or service. This is a great resource and best of all, thanks to Dave, it’s […]

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Fred Wilson,  Managing Director of Union Square Ventures, has  published a post titled “Thoughts On Choosing Board Members” on his blog. It offers some great insights into how to go about selecting board members for your company.
Some of his thoughts include:

Avoid “big names”  For the most part, they are useless.
Select people who will attend each […]

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Blogs aren’t just for tech companies. Today, every company can use a blog…here’s why:

They are a great way to share ideas about your company’s research, products or industry
They help build online awareness about your company
They can act as a “less formal” extension to your press releases
They provide an outlet for customers and investors to interact […]

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