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Saving Money While Running Your Startup

Posted in Startups, Strategies for Success on Mar 19th, 2008

Web entrepreneur, Jason Calacanis, published a great post titled “How to save money running a startup”. The post shares 17 great tips for saving $$$ during your startup phase and is a must read for any entrepreneur. My favorite tip is to “buy cheap tables and expensive chairs”. In my last company, The Selling Block, […]

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Grow your Business by Incentivizing your Workers to Go Green

Posted in Going Green, Strategies for Success on Mar 3rd, 2008

Do you undertake eco-friendly projects at home? Well, why not bring those same ideas into the workplace and at the same time, help your business grow?
There are several good reasons to incentivize your employees to become greener. Not only will you be helping out the environment and making your employees happier, but you’ll also be […]

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London’s “The Evening Standard” Launches Cashless Smart-Card System for Newsstand Patrons

Posted in Creative Marketing, Reaching Customers, Strategies for Success on Feb 8th, 2008

The Evening Standard has developed a new strategy for reaching and attracting customers. Instead of growing subscriptions, The Evening Standard is focused on growing daily circulation numbers by offering patrons an easier system for purchasing afternoon papers…
The new Smart-Card system, named “Eros” after the winged figure on The Evening Standard’s logo, allows customers access to a prepaid […]

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