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Tips for giving great speeches

Posted in Entrepreneurship, Strategies for Success on Jan 4th, 2008

Forbes publisher, Rich Karlgaard, is no stranger to giving speeches. As a member of the Washington Speakers Bureau, Karlgaard is accustomed to speaking around the United States, covering topics on business and the economy. In the December 10th issue of Forbes, Karlgaard wrote his “Digital Rules” column about how to give great speeches. Here is [...]

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Using current news to drive your media exposure

Posted in Creating Synergies, Public Relations, Strategies for Success on Jan 2nd, 2008

One way to increase the chances of your story being picked up by editors and producers is to angle your pitch around breaking news. This means you must watch the news on television and constantly be checking out websites to find current (and popular) news items that relate to your business. For example, if a [...]

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Reducing Employee Turnover by Making Your Company Fun

Posted in Entrepreneurship, Strategies for Success on Dec 28th, 2007

Chip Conley, CEO of luxury boutique hotel chain, Joie de Vivre, was interviewed by WSJ writer, Phred Dvorak, about how he keeps his employees happy and in return, reduces turnover within his company. According to the article, losing an employee costs Joie de Vivre an average of $5,000 in lost productivity and recruiting expenses. Combine [...]

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