Why Every Company Needs a Blog

Posted in Strategies for Success, The Web on Apr 17th, 2008

Blogs aren’t just for tech companies. Today, every company can use a blog…here’s why:

They are a great way to share ideas about your company’s research, products or industry
They help build online awareness about your company
They can act as a “less formal” extension to your press releases
They provide an outlet for customers and investors to interact […]

Track Flights Live from the Comfort of your Desktop

Posted in Just for Fun, The Web on Feb 29th, 2008

FlightAware offers a valuable free service allowing visitors to track flights online live from home or the office. Simply put in the flight and tail number or the airline name and flight number and click submit.  You’ll be able to track the flight’s location, its altitude, speed and distance to destination and most importantly, its […]

Even Simple Viral Videos Can Make a Big Impact on Your Business

Posted in Branding, Creative Marketing, Public Relations, Reaching Customers, The Web on Feb 11th, 2008

Inc. Magazine published an article in its February issue about the positive effects of marketing viral videos online at places like YouTube and Google. In the article, Inc. profiled three companies, gDiapers, Personality Hotels and RJE Business Interiors.
All three companies took a simple approach to producing the videos and spent between $5,000 and $25,000 for […]