To successfully launch a product, you need to know where your customers shop. While Richard Tait, founder of the board game, Cranium, was sitting in Starbucks with his business partner, members his target customer group stopped in to pickup coffee. That’s when he knew that Starbucks would be his ideal marketplace. Although it may seem untraditional for a board game to be sold at a coffee shop, he has sold 23 million units since teaming up with the retailer for distribution. This certainly proves the point that starting with your customers can help you find your perfect marketplace.