Feb 11th, 2008 / Written by David Isserman
Inc. Magazine published an article in its February issue about the positive effects of marketing viral videos online at places like YouTube and Google. In the article, Inc. profiled three companies, gDiapers, Personality Hotels and RJE Business Interiors.
All three companies took a simple approach to producing the videos and spent between $5,000 and $25,000 for production and marketing. gDiapers focused on the benefits of using its reusable nylon pants and biodegradable liners. Personality Hotels gave a 5 minute tour of the company’s hotels. And RJE Business Interiors created a reality series that showed company employees installing furniture and performing community service.
After publishing these videos, gDiapers experienced double digit revenue growth, Personality Hotels increased reservations by 5% and RJE Business Interiors increased revenue by 22%.
The Winning Strategy
In the article, Inc. also discussed the success of Blendtec, a maker of commercial blenders. The Company created a more creative series of videos entitled, “Will it Blend?”, which showed its blender chopping marbles, golf balls and even an iPhone. The videos have been viewed 35 million times and since launching these videos, the Company’s sales have grown from $2 million to $10 million.
Top Online Video Sharing Sites
My Favorite Viral Video
Just for fun, I wanted to share my favorite viral video created by Smirnoff. Enjoy…
