In a world of fast growing competition, it’s becoming increasingly difficult for companies to attract and retain new customers. This seems especially true for commodity service providers, such as mobile phone providers, credit card companies, and internet service providers…

So how does a company compete in this type of business environment?

It seems that Capital One has come up with an answer. With its newest interactive site, Card Lab, customers can now completely build and customize their credit cards online. Forget old bank brochures and online matrices that push offerings to you, this new concept allows customers to tell Capital One what credit lines, options, and designs they want for their cards…a concept that truly allows Capital One to connect with its customers and empowers their customers to create and manage their own service.