Dec 12th, 2007 / Written by David Isserman
Whether it’s Frito-Lay’s carbon neutral potato chip manufacturing plant, Tesla Motors’s electric car that can travel 200 to 250 miles on charged Lithium-Ion batteries, or NBC’s Green Week, we’ve all heard about companies embracing the “green” phenomena.
So what is behind this greenness? It’s simple. While going green not only helps the environment, it also gives companies the opportunity (when done correctly) to gain additional media exposure, increase its brand awareness, and build goodwill among consumers and consumer groups. All of which can lead to more business and a better bottom-line for companies.
Let’s take for example the construction company, Alberici Enterprises. For those who have driven down I-170 in St. Louis past Alberici, you might know the green story behind its new headquarters, but for those who don’t, let me tell you….
Alberici wanted to become one of the premier “green” builders in America. In an effort to show what it could do, it built its new headquarters to be a model for sustainable design and construction. Besides using innovative building materials, such as a soybean polymer, the Company also created 2 water retention ponds that allow for zero reliance on city water for sewage conveyance. Additionally, the Company went above and beyond and installed a 3-blade wind turbine that sits atop a 124-foot monopole. This is expected to provide close to 20 percent of its annual energy needs. But what’s even more interesting is that Alberici claims that its building costs are equivalent to those of Class-A office space…meaning that it is no more expensive to become environmentally friendly.
So the next time you’re considering building a new office, why not consider going green with those that have proven that the concept works…Alberici? This is exactly what Alberici wants you to think. And that’s how going green means more bu$ine$$.