Filing my way through the packed exhibition hall at DEMO ’08 can be challenging, but it was well worth the effort to spend time with Larry Levy, Co-founder and CEO of Jodange. The Company is launching it’s first-ever product tomorrow, Top of Mind, which allows users to analyze positive, negative and neutral opinions posted on the Web about companies.

According to Larry, current users include large financial institutions primarily for investment research. Jodange has also developed a widget and has hinted at a possible partnership with Google Finance to promote Top of Mind at the consumer level.

From my 5-minute intro from Larry, it seems that most of the opinions are extracted from articles written by financial analysts with only a few originating from the blogosphere. Using a patent-pending set of algorithms, Top of Mind can analyze these articles and blogs, even when they are written in first, second or third-person.

Users can track historical information about companies, including stock prices (with historical charts) and opinions that coincide with the daily activity. Below is a good screenshot showing this:

The Company has already received capital from angel investors and is currently seeking its first round from institutions.