In the October 2007 issue of WIRED magazine, Breitling, the watchmaker, placed an advertisement for a special edition series of chronographs designed exclusively for Bentley Motors. The Company is calling the campaign, “Breitling for Bentley” and using the opportunity to compare its watches to the prestige of a Bentley automobile.

This is a great example of a company using the leverage of another company to increase its own brand recognition and brand value. While Breitling is already considered a luxury product, Bentley Motors is one of the top luxury brands in the world and this partnership will surely help build the Breitling brand.

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