The Evening Standard has developed a new strategy for reaching and attracting customers. Instead of growing subscriptions, The Evening Standard is focused on growing daily circulation numbers by offering patrons an easier system for purchasing afternoon papers…

The new Smart-Card system, named “Eros” after the winged figure on The Evening Standard’s logo, allows customers access to a prepaid “tap and go” payment system. Other features include discounts based on frequency of purchases and additional rewards when customers submit their demographic data.

Currently, the technology is available at 150 locations throughout London.