Selecting a name for your startup can be one of the most challenging and one of the most important decisions you’ll have to make as an entrepreneur. Here are some tips to help you when selecting a name:

• Be creative – the more unique your name, the more it stands out and is remembered
• Check the availability of your domain – Use GoDaddy or another domain registrar to check if the name is available before making a final decision
• Host a party — When renaming a company, host a naming party with partners and employees after hours to help brainstorm ideas
• Seek the opinion of others – ask your friends, customers, and vendors what they think about the name
• Visit the USPTO to perform a trademark search to see whether your name has already been trademarked