http://www.thecreativeconnector.com/using-a-strategic-partner-to-leverage-the-success-of-your-next-launch/ Ideas in Business, Marketing and Entrepreneurship Tue, 26 Feb 2008 21:28:03 -0700 hourly 1 http://wordpress.org/?v=3.0 http://www.thecreativeconnector.com/using-a-strategic-partner-to-leverage-the-success-of-your-next-launch/#comment-76 David Isserman Fri, 16 Nov 2007 02:58:06 +0000 http://www.thecreativeconnector.com/using-a-strategic-partner-to-leverage-the-success-of-your-next-launch/#comment-76 Gene, Thanks for the comment. I understand that you are not a fan of the eBay consignment model; however, the point made with this example was to demonstrate how a company could use another company's exisiting infrastructure to launch a service. Clearly AuctionDrop has changed their business model since 2004. There are other great examples out there, including the 2002 launch of the T-Mobile HotSpot service in Starbucks Coffee. At the time, there were 1,200 Starbucks that used it. Now, by creating strategic partnerships, T-Mobile is now in over 8,600 locations. Gene, Thanks for the comment. I understand that you are not a fan of the eBay consignment model; however, the point made with this example was to demonstrate how a company could use another company’s exisiting infrastructure to launch a service. Clearly AuctionDrop has changed their business model since 2004. There are other great examples out there, including the 2002 launch of the T-Mobile HotSpot service in Starbucks Coffee. At the time, there were 1,200 Starbucks that used it. Now, by creating strategic partnerships, T-Mobile is now in over 8,600 locations.

]]> http://www.thecreativeconnector.com/using-a-strategic-partner-to-leverage-the-success-of-your-next-launch/#comment-75 Gene Bowen Fri, 16 Nov 2007 01:53:01 +0000 http://www.thecreativeconnector.com/using-a-strategic-partner-to-leverage-the-success-of-your-next-launch/#comment-75 The example of AuctionDrop & UPS is a bad choice. The relationship benefited neither and resulted in a waste of time and money for both. The reason it failed is because he eBay drop-off store concept doesn't work. Hundreds of other such stores have folded and millions of dollars have been lost. The example of AuctionDrop & UPS is a bad choice. The relationship benefited neither and resulted in a waste of time and money for both. The reason it failed is because he eBay drop-off store concept doesn’t work. Hundreds of other such stores have folded and millions of dollars have been lost.

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