With his Virgin Airlines, Music Label, Credit Cards, and even Beverage Company, Richard Branson may be the king of brand extension. But is there a point when a brand is stretched too far? If you look at Branson, you wouldn’t think so.

The Wall Street Journal ran a recent article about brand extension gone wild. Here are some examples from this article. Would you buy these products?

Salvatore Ferragamo
Original Product: Leather Goods
Extension: Wristwatches

Roberto Cavalli
Original Product: Women’s Clothing
Extension: Vodka

Giorgio Armani
Original Product: Clothing Designer
Extension: Electronics (Cell Phones and LCD Televisions)

Bulgari
Original Product: Jewellery
Extension: Hotels

Ralph Lauren
Original Product: Polo Shirts
Extension: Paint