Apr 17th, 2008 / Written by David Isserman
Blogs aren’t just for tech companies. Today, every company can use a blog…here’s why:
- They are a great way to share ideas about your company’s research, products or industry
- They help build online awareness about your company
- They can act as a “less formal” extension to your press releases
- They provide an outlet for customers and investors to interact with your company
- They can help influence the media (see Blogs are Key to Influencing News Coverage)
Recently, I helped a biotech client, Nutra Pharma, launch its blog. We’re starting off slowly with one post each week on a different subject relating to its research, clinical trials or the life science industry. Just two days after we launched, we had 35 subscribers and a renewed excitement from investors.
Here are seven steps to jumpstarting your corporate blog:
- Brainstorm a list of categories and topics you’ll cover on your blog
- Sign up for a free WordPress account or download and install WordPress on your corporate site
- Sign up for a free Technorati account and claim your blog
- Install the FeedBurner plug-in and setup the email signup form
- Post your first three blog posts (separate each by one business day)
- After posting each blog post, submit the link on digg
- Once you have several posts online, email your customers, vendors, and local media and let them know about your new blog
