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Word and Phrases to Remember When Writing PR for Your Company

I know its Monday morning, but I wanted to post this anyway…Here’s a list of commonly misspelled words and phrases recently published by the Public Relations Society of America in PRSA TACTICS.

Accommodate: one of the most commonly misspelled word
Advisor: used by the AP over advisor
B-to-B: proper way to say “business-to-business” – never use B2B
Bated Breath: not baited breath
Catalog: used by the AP over catalogue
Cell Phone: used by the AP over cellphone
Couldn’t Care Less: don’t use the common, but incorrect, could care less (this actually means “I care more than I might”)
Dialogue: more commonly used over dialog
Dot-com or .com: correct use over dot.com, which means dot-dot-com
E-mail: used by the AP over email (although National Geographic uses email – follow the AP rule when writing PR)
First come, first served: not serve
Flier: used by the AP over flyer when meaning a handbill or aviator
Follow up, follow-up: this is always two words (noun and adjective are hyphenated)
Grass roots, grass-roots: also two words (noun and adjective are hyphenated)
High-tech: never hi tech
Home page: always two words (same with front page and Web page)
Judgment: used by the AP over judgement
Log in, login: verb is two words, noun is one
Mike: short for microphone, not mic
Newsstand: always use two “s”
Nonprofit: no hyphen
OK: used by the AP over okay or O.K.
Portuguese: not Portugese (MS Word will help you with this)
PowerPoint: one word, with capital P in the middle
Set up, setup: the verb is two words; the noun and adjective are one
Showtime: one word
Similar: be on the lookout for similiar
Super Bowl: always two words
Theater: use this spelling for a movie house or performance space instead of theatre, unless a proper includes the spelling theatre
T-shirt: not tee-shirt
Video game: two words
Voice mail: two words
Web site: used by the AP over website. Web is always capitalized since it is a proper noun (World Wide Web)
Wiki: this word does not need to be capitalized unless it is part of a proper noun, such as Wikipedia

 

 

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